ART DIRECTION
PROJECT
SOCIAL MEDIA
ICON DESIGN
ROWING BLAZERS
CAPSULE COLLECTION
ART DIRECTED A NEW PROJECT FOR OFF-WHITE
REDEFINING THE NARRATIVE FOR LUXURY BRAND MESSAGING.
DESIGNED ICONS THAT WOULD BE HIGHLY RECOGNIZABLE TO THE BRAND IDENTITY FOR A STARTUP UP CLIENT.
I WANTED TO CHALLENGE MYSELF TO DESIGN MY OWN COLLECTION FOR A BRAND THAT I ADMIRED. I WANTED TO PROVE THAT I COULD DESIGN WITHOUT THE DEGREE.
THE BUTTERFLY
PROJECT COLLECTION
BRAND IDENTITY DESIGN
BRAND IDENTITY DESIGN
DESIGNED A SMALLER COLLECTION THAT WOULD TAKE THE EVERYDAY CLASSICS FROM A VINTAGE BOOK THAT I WAS INSPIRED BY. THIS WAS OUT OF RESPECT FOR VINTAGE WEAR BY REBIRTHING THEM TO SOMETHING NEW.
HELP CONCEPT AND BRING TO LIFE A STARTUP UP FISHING GUIDE SERVICE BY CREATING A BRAND & A NEW IDENITIY SYSTEM.
REBRAND FOR HOOKS CRAFTED LEATHER. WE RECONFIGURED THE BRANDS LOGO CREATING AN IDENTITY SYSTEM . WE UPDATED BRANDED ASSETS AS WELL.